“This course was a breath of fresh air, away from all the shoulds and the capitalist ways of doing business. It allowed me to fully lean into what I've always felt about the world of business and to really align with my values. It's an ongoing journey within the systems I/we live in, and Bear offers a much needed antidote.”
—Nicola Duffell, Life Mentor + Grief Activist
“Marketing For Weirdos with Bear was a beautiful antidote to the years of capitalist business coaching I had been learning from & struggling with. M4W started by framing capitalist vs anti-capitalist business practices, and then broke down marketing strategy & tactics in a way that helped me keep what what helpful about what I was already doing, while making positive changes that help me feel like I'm doing more good than harm with my business.”
—River Nice, anti-capitalist personal finance educator
“Capitalistic culture around marketing makes it almost impossible to find instructions that are in line with my values and my capacity. While this course didn't solve all my problems, it gave me a whole new toolkit to work with and permission to adapt it as needed to suit myself and my business.”
—Eli Lawliet, The Gender Doula
“I've taken this course twice! My marketing feels more intentional and effective, and I worry less about it. I've learned so much and felt connected to a good community of people, even though I ended up only being able to watch the class recordings.”
—Hope Amico, visual artist, educator & professional penpal
“Marketing For Weirdos provided me with accessible and approachable tools that I can apply to my business immediately. The course material is thorough but not overwhelming. Bear is clear and concise about what they are sharing, which is such a great model in itself for how the rest of us can successfully market to our own communities.”
—Genevieve Kang, holistic nutritionist and founder of KIKAN
“This class offers a solid community of queers and misfits accessing helpful information together for small business. This spaces offers sanctuary for learning about marketing in an anticapitalist container that is fruitful and supportive. We love seeing small business thrive!”
—Meredith White, Designer, Writer and Tarot Reader
“Yes, I learned a LOT about marketing in a way that feels so refreshing, clarifying and aligned with my values. I have inspiring + useful tools and frameworks for creating content moving forward and being so much more intentional about it. But I also feel seen as a human + small biz owner navigating this difficult world, nourished by the connection and community on these calls, enriched by Bears wisdom and ways of being.”
—Becky Rui, Photographer
“I spent years flip-flopping around about how to build my business systems in a sustainable way, because everything about marketing and selling felt wrong in my body. After a month in Bear's class, I now have a fresh take on how to do business. Using their techniques I've honed my offerings, organized my ideas, and clarified my voice in an exciting new way. This was so much more than a step-by-step guide to marketing from an anti-capitalist approach, it was a mastermind with 150+ other weirdos for how to embody an ethical way of doing business which doesn't require me to sell my soul. Completely changed my life and way of doing business.”
—Veronica Anderson, visionary architect
“It’s a goddamn fantastic course. Much of it was not a new concept to me, but your method makes marketing make so much more sense.”
—Jenny Downer, people photographer, mixed media art explorer, Bear Hebert fan, and creative embodiment facilitator
“If you're social-media avoidant, take Marketing For Weirdos! I'm now confident that what I'm sharing has a purpose and is useful to people. I have less overall shame/confusion about marketing thanks to Bear's teaching and the common humanity of being with other rad entrepreneurs!”
—Jodi McLaren, Money Coach & Singer-Songwriter
“This course supported my heart. I did not expect a marketing course to do that, like, ever. It was incredibly enlightening to see reframes of common advice. The concepts are so simple, but carry so much depth.”
—Shahad Altukhaim - Life Coach, Psychodrama and Transgenerational Therapy Practitioner
“This course has helped me recalibrate my business. I've taken business-as-usual marketing courses and left them still feeling awkward about selling because of icky techniques. Learning that some of what those courses teach is fine from an anti-capitalist perspective made me realize that I was sometimes using anticapitalism as a placeholder for my personal discomfort about marketing. And learning more about what was icky has given me fresh clarity! I found out that my approach to content marketing was self-extractive and encouraging an audience to exploit me for free influencer expertise, while subtly reinforcing emotional dynamics linked to whiteness. I've made massive changes to my content marketing approach as a result and highly recommend this course!”
—Andy Hodges (he/they), fiction editor
“When I took Marketing For Weirdos, I understood what it was like to work with someone who shares my values. I would like to go back and give Bear all the money I gave to other business coaches, which in retrospect were not aligned for me. I regret that I understood so late how important that is.”
—Adèle, consultant
“Marketing For Weirdos allowed me to take up more space with my work and show up more honestly on social media with less anxiety.”
—Meredith Anne White, textile artist and writer
“This was the most useful general business-for-artists class I've ever taken (.... and I've taken a few). Before this course, I often rejected pieces of fairly common business advice, because it just didn't align with how I wanted to do things. Now I have viable alternatives to implement and I can tell a general audience about my offers in ways that don't make me want to puke. I used to feel stuck in a situation where I was offering a valuable service that was hard to find out about; my clients seemed happy but I just didn't have enough of them. Now, I'm finally seeing a gradual but significant increase in clients for my small creative business.”
—India Johnson, mending and clothing repair
“Bear brings a great approach to marketing for people who don't want to do marketing. The philosophy underpinning their work is clear and well-supported by the tools and methods they teach. After the first class, I was able to get started!”
—Sylvia Blood, Registered Clinical Psychologist, NZ
“Marketing for Weirdos really highlighted some of the ways I (as someone with racial and economic privilege) was unknowingly contributing to harmful business practices in my marketing. Not only is my marketing more ethical and inclusive now, but it is also more engaging and easier to write!”
—Kay Oak, Guinea Pig Business-Owner (ko GuineaBox LLC)
“Marketing For Weirdos has given me the tools to think about how I market myself and my business in a new way. Bear has made marketing feel less like a monster who needs to be fed and more like a relationship that will benefit everyone if nurtured.”
—Éadaoin Curtin, photographer
“Marketing for Weirdos helped me to infuse life back into my craft and commerce! I was struggling with burnout specifically around marketing and social media. Bear's strategies helped me to frame everything in a way that aligns with anticapitalist values, maintains boundaries, and inspires creation rather than fuel overwhelmed burnout. There is not a day that goes by where I don't mentally (or physically) reference the class material and adapt it towards excitedly sharing what I'm working on.”
—Anonymous business owner
“Before Marketing for Weirdos, my relationship with marketing was somewhere between “cringe” and “actively hiding under a desk.” I knew I wanted to run a values-driven business, but trying to sell anything without feeling like a soulless robot? Nearly impossible. Enter Bear Hebert, marketing wizard of the pro-commerce/anti-capitalist realm. This course was both revelatory and strategic. I experienced Bear as a master of their craft, deeply compassionate, and gently no-BS. They manage to hold space for nuance, grief, rage, and joy — all while teaching a tried-and-true, your-humanness-is-invited approach to content marketing. Marketing for Weirdos gave me language, confidence, and most importantly, permission — to show up, to be weird, and to do it all without betraying what I care about most. It changed how I talk about my business, but even more than that, it changed how I feel about my business. If your values are punk rock but your marketing feels like elevator music, you need this course.”
—Anonymous business owner
“Bear creates an accessible, welcoming, and joyful space to dive deep into the world of marketing in a way that makes sense and feels values-aligned. This course gave me a lot to think about and generate when it comes to showing up and sharing my work.”
—Anonymous business owner
“It's surprising how often "business for artists" resources are simply "business as usual". Bear helped me envision how I might create marketing for my creative business that is not manipulative. Their approach is equal parts strategic and practical. Bear empowers creatives to present themselves as whole people, whose offerings of goods and services are embedded in a relational web. Since taking the class and starting to put it into practice, I get regular feedback that people love my marketing content. I never thought anyone would thank me for marketing to them, or that my advertising would result in satisfying conversations and interactions.”
—Anonymous business owner
“This class has been invaluable. Marketing has always felt out-of-sync from the rest of my business, but Marketing For Weirdos gave me a way to think about marketing (for the first time) that was aligned with MY values and goals and not the values and goals of social media platforms.”
—Anonymous designer & architect
“Marketing For Weirdos has given me so much clarity on what I want my marketing to be, and how to communicate about my work in a way that makes me proud of what I do. I had been stuck thinking of marketing in ways that didn't totally match my values, so finding Bear's clear and values-forward advice has been amazing.”
—Anonymous business owner
“Bear shares information through thoughtful lectures and useful conversations, making room for everyone's unique learning styles and needs. They strip the topic of any fluff and speak with integrity, which creates a relaxed and supportive learning environment. This class changed the way I conceptualize my business and certainly made marketing more interesting and easy to digest, and I find myself coming back to the material all the time.”
—Anonymous psychotherapist
“Bear generously shares their best practices to create a content strategy that is effective, while not upholding oppressive norms. Highly recommended for someone who needs help getting their ethical content marketing strategy off the ground!”
-Anonymous business owner